The trend of business revealing more about their inner workings, the thoughts of their staff or the processes how they produce goods has been established for a while (see Trendwatching). So much so that many have realised, quite rightly, that it isn’t always a good thing – while I can’t find the particular article Russell Davies wrote which articulates the point I’m about to make, here’s different article on transparency – sometimes transparency takes away the magic, prevents the accumulation of latent human intrigue and the transparent truth is often a little underwhelming or rather dull.
But. One place where this is never the case is airports. The mind-bendingly complex feats of engineering and logistics that make possible transportation of 150 humans at a time to New York for 300-pounds a piece never fails amaze. How apt then, that Alain de Botton should come along and detail every nut and bolt in beautifully articulate detail. As the book as been out for sometime there are some good reviews around. What’s interesting is that this is actually a part of a trend in an industry in which to provide transparency to the masses may well seem counter intuitive.
Regardless, sharing some of the magic from behind doors is definitely welcome – Kulula’s new plane branding a continuation of this trend right into the realm of a giant’s kids incredible cross-sections-esq module. Fantastic.



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