In perhaps the best piece of work recently associated with my employer, Idea Shop is the baby of the lovely Ruth Jamieson and Paul “grizzly bear” Grizzell. The concept is a physical space, this time in Brixton market, from which to provide marketing consultancy to help to small businesses and community groups from the local area.
I was asked to help promote the project and be one the panelists. It was the most fascinating day. With attendees ranging from a deaf theatre group to a fledgling photographer, no two challenges were the same, however, two key themes did emerge; that of identity and community – making it clear who you are, what you do and what you’re about and then finding the appropriate community spaces online in which to make this tangible. Keep an eye on the Idea Shop blog to read about the groups, their challenges and what was discussed.
Hopefully there is a bright future for Idea Shop.
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