W+K’s first TV spot for Old Spice neatly built on the loud, drawn out comic tones stylistically set out by Will Ferrell’s recent porfolio – most notably Anchorman. While the similarity wasn’t close enough so as to feel plagiaristic it’s good to see a new batch of creative work that demonstrates there is more to the idea than the tone of voice. The overly dramatic and smooth use of a single take (yes – really!) helps build the concept of Old Spice’s Man while taking a pop at the still growing trend of overly fastidious male grooming.
Rarely does one see ‘the making of’ for TV spots, presumably because they would be dull beyond belief, but this is really worth watching.
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